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Published
May 28, 2020
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PNG Jewellers reopens most stores with new health and safety measures

Published
May 28, 2020

Gold jewellery chain PNG Jewellers has reopened the majority of its brick-and-mortar stores with new sanitisation and social distancing procedures, and has seen a change in consumer behaviour.

PNG Jewellers’ latest campaigns focus on the link between jewellery and family bonds - PNG Jewellers- Facebook


Most PNG Jewellers stores in Maharashtra (apart from in red zones, including Mumbai MMR) opened on May 21, following permission from authorities. The stores have new anti-coronavirus regulations including staff sanitisation training, customer social distancing measures, and hygiene measures, ET Bureau reported. 
 
“The response to the reopening of our stores has been very interesting,” said PNG Jewellers’ chairman and managing director, Saurabh Gadgil, ET Bureau reported.

“We have had on an average anywhere between 100-150 walk-ins every day since opening. People are coming in to buy small jewellery purchases to celebrate special occasions like birthdays and anniversaries, which they missed out on due to the lockdown.
 
“We are ensuring that people try only that jewellery that they have shortlisted and ensuring sanitisation of each piece before and after the trial,” Gadgil said.

“We are also giving each customer a disposable cloth to wear before trying on any kind of products.”
 
Fears over the length of time that the coronavirus could survive on metallic surfaces, including gold, have led businesses to innovate new ways to ensure safety. These new measures could continue long after lockdown ends. 
 
PNG Jewellers has also launched an offer for customers, which freezes the price of gold, valid from May 25 to June 30,2020, it announced on Facebook. The ‘Pure Price Offer’ is designed to encourage customers to book gold jewellery for upcoming events (starting at 25 grams) with a fixed price. 
 
Gadgil said the business has a “very positive” outlook for the future, sharing that the consumer response post-reopening was better than expected.

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