PNG Jewellers onboards Mrunal Thakur to boost festive season sales

By

Maverick Martins

Published
Sep 27, 2022

Jewellery retail chain PNG Jewellers have collaborated with actor Mrunal Thakur to launch its Diwali campaign to boost its sales during the upcoming festive season.

Thakur began her association with the brand by launching their gold jewellery collection, ‘Katha’ and diamond jewellery collection ‘Ina’ at their Thane store in Mumbai.

Commenting on her association with the brand, Mrunal Thakur in a statement said, “PNG Jewellers does a fabulous job every year with their festive season collections. This year, Katha and Ina collections are stunning. I love traditional jewellery that appeals to my modern sensibilities and these collections are perfect for the same! I am absolutely delighted to be a part of this 190-year-old legacy that carries forward our Maharashtrian heritage on its shoulders.”

Dr Saurabh Gadgil, chairman managing director of PNG Jewellers added,” We are absolutely delighted to have Mrunal as the face of our Diwali campaign. She represents the modern Maharashtrian woman who has a futuristic outlook shaped by her traditions and heritage. She is a perfect fit for our brand and the right person to launch these two brilliant offerings that will be available across all our stores.”

PNG Jewellers has a strong presence in western India with numerous stores in cities including Pune, Mumbai, Shrirampur, Goa, Nanded, Baramati, and Latur, among other locations. The business also retails from its e-commerce site.