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Published
Sep 27, 2022
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PMJ Jewels opens first ever small format mall-store in Hyderabad

Published
Sep 27, 2022

PMJ Jewels has opened its first ever small format mall-store within Sarath City Capital Mall, located in Hyderabad’s Kondapur district. The store opening is part of the fine jewellery brand’s aggressive expansion plans, PMJ Jewels announced in a press release on September 26.   

The launch of PMJ Jewels' new store - PMJ Jewels


The new store is PMJ Jewels’ sixth store to date in Hyderabad and its 27th store in South India. The small format store opened with an inauguration ceremony featuring Padma Shri awardee and famed traditional dancer G Padmaja Reddy as guest of honour. 
 
“PMJ Jewellers is in retail expansion mode and these small format stores will be one of our major growth drivers along with the larger format stand-alone stores,” said PMJ Jewels’ managing director Dinesh Jain in a press release. “This will help us tap into the tremendous opportunities arising from the economic recovery and the aspirational intent of the newer generation. We will continue our retail expansion with these stores to get closer to customers and continue to strengthen product offerings to cater to their needs.”

The retail space houses a wide selection of both lightweight and statement bracelets, pendants, necklaces, and earrings among others. Jewellery in 18 and 22 carat gold is adorned with gemstones including diamonds, rubies, emeralds, and sapphires as well as other stones. 
 
“This is a new beginning for us and we decided to make a foray into this model to accelerate our expansion,” said PMJ Jewels’ CFO Kiran Shinde and COO Vincent Braganza. “Considering the business momentum and accelerated demand in the last three to four quarters, we have decided to enter into this model of expansion plans of 100 small format mall-stores by end 2024. We welcome everyone to experience PMJ’s personalised hospitality while enjoying convenient retail shopping at a location close to your home.” 

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