Plus size lingerie brand Parfait forays into Indian market

By

Maverick Martins

Published
Jan 16, 2019

Los Angeles-based plus size lingerie brand Parfait has entered the $3 billion Indian lingerie market and is looking to tap the plus size segment in the country with its expansive range of sizes.
 

The company has entered the Indian market through 100 percent foreign direct investment (FDI) route. The company plans to partner with retailers and e-commerce platforms for growth in India. It will also be launching its own company website in the coming months.
 
Commenting on its India entry, Parfait CEO and co-founder Ken Zhang in a statement said, “Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world. According to recent statistics, over 90% of Indian women are wearing the wrong bra size. We hope to help change this by our offerings and help millions of women throughout the country.”

Akhil Srivastava, managing director, Parfait India added, “There is a huge gap in terms of size and comfort & what is required and needed by plus size women to feel self-empowered and confident. The outlet for plus size intimate apparel purchases in India is much more limited than markets of other sizes. Parfait lingerie will cater to this underserved plus-size market with stylish and supportive pieces.”
 
Parfait is a US-based size-inclusive lingerie and swimwear brand founded by Ken Zhang, Kevin Lai, and Anthony Chan. The company currently has presence in over 20 countries through 700 stores and online stores.