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Published
Jan 6, 2020
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Plus size brand All to open 20 stores this financial year

Published
Jan 6, 2020

Plus size clothing brand All plans to add 20 brick-and-mortar stores to its current total of 79 during the current financial year. The brand also expects over 50% growth partly driven by increased growth in Tier 2 markets and online.

All plans to tap into a growing plus size market in India - aLL the Plus Size Store- Facebook

 
Women’s and menswear brand All will open 20 exclusive brand outlets across India during the remainder of the current financial year, the business’ CEO Hetal Kotak told Images Retail Bureau in an interview. After reporting 24% growth in the previous financial year, All expects to see over 50% growth in the 2020 financial year which ends in March, according to Kotak.
 
Although metros currently contribute 90% of the brand’s overall sales, Kotak said that there has been significant growth in Tier 2 markets. Non-metro growth is driven by the brand’s e-commerce site which now delivers to over 8,000 pin codes. The brand also foresees continued growth in online sales and predicts that they will make up 20% of total sales in the near future. 

The brand launched in 2005 and describes itself as the largest plus size brand in India. The brand launched a dedicated e-commerce store in 2015 and an app which has over 19,000 downloads and contributed 39% of online sales during the third quarter of the 2019 financial year. Rina Dhaka collaborated with All at the previous edition of Lakmé Fashion Week to create a couture line “All Primero”.
 
 

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