Plum strengthens leadership team with two new appointments

Beauty brand Plum has strengthened its leadership team with the appointment of two new senior executives. The brand has appointed of Shivani Behl as chief marketing officer and Gaurav Sarda as chief financial officer.

The new appointees will report directly to the founder and CEO Shankar Prasad. They will be responsible for leading the marketing and finance divisions at Plum.

Commenting on her appointments, Shankar Prasad CEO and founder Plum in a statement said, “We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth. Both bring a wealth of experience and best practices from leading companies.”

Behl added, “I am excited to take this opportunity to architect a brand-first approach to drive exponential growth at Plum. I believe Plum’s potential is unlimited and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come.”

Talking on his appointment, Sarda commented, “As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence.”

Plum was launched in 2013 as a small-scale skincare start-up designed to tap into India’s growing beauty industry. The brand retails through a network of multi-brand beauty outlets, wellness distributors, and e-commerce platforms.