Plum names Mithila Palkar as its brand ambassador

By

Maverick Martins

Published
Jan 27, 2022

Beauty and personal care brand Plum has named actor Mithila Palkar as its new brand ambassador. The actor will be seen endorsing the brand in campaigns across digital media.

With this association, Plum aims to strengthen its customer base among Millennials and is banking on the actor's popularity to drive sales.

Commenting on the announcement, Shankar Prasad, CEO and founder of Plum in a statement said, “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products."

Mithila Palkar added, “I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world. I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin. I am truly glad to be associated with them.” 

Plum sells through e-commerce marketplaces such as Amazon, Flipkart, Nykaa, and Purplle, among others, and through retail outlets across India.