Platinum Guild International launches campaign with cricketer KL Rahul

By

Maverick Martins

Published
Apr 4, 2022

Platinum Guild International’s (PGI) Men of Platinum has strengthened its association with Indian cricketer KL Rahul with the launch of a new campaign.
 

The cricketer will be seen in the #MomentOfTruth campaign led by a film on television and supported by a robust communication plan that includes print, digital, and PR across markets.
 
The campaign has been strategically launched during the ongoing Indian Premier League season and PGI expects a rise in its customer base with this campaign.

Commenting on his association, KL Rahul in a statement said, “Success alone doesn’t define a leader. Victory on the field is when I work towards bringing the best out in my team and not giving up despite all the obstacles. As we embark on a new cricket season, I am excited to continue my association with Men of Platinum and the metal, which complements my sense of style.”
 
Sujala Martis, director consumer marketing at PGI added, “Men of Platinum is an embodiment of the exemplary values that men look up to today. For us, cricket, therefore, is a seamless connect. And with a male TG, there can’t be a better way to connect than cricket’s most popular event, we are pleased to continue our association with one of India’s finest cricketers, KL Rahul.  And to take the excitement a notch higher this IPL season we are also running an engagement leg, giving audiences a chance to meet their icon KL Rahul virtually.”
 
Platinum Guild International retail partners in India had reported around 40 percent year-on-year jewellery sales growth in the fourth quarter of the 2021 calendar year.