Planet Fashion expands retail presence with store in Varanasi
Aditya Birla Fashion and Retail (ABFRL)-owned Planet Fashion has expanded its retail presence with the launch of a new store in the city of Varanasi.
The store spread across an area of 2,051 sq ft located at Durgakund houses the latest collections from ABFRL’s private labels along with a host of international brands.
Commenting on the store launch, Farida Kaliyadan, chief operating officer of Planet Fashion in a statement said, “We are pleased to delight our customers with the new retail identity experience launched at our Varanasi store. As Planet Fashion expands rapidly, we are focused on delivering value to our customers with superior craftsmanship, extensive product portfolio and an unparalleled retail experience.”
Planet Fashion has 171 stores across 149 cities in India and offers premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, Reebok, American Eagle among many others. It also sells through its e-commerce website.
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