Published
Apr 6, 2023
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Planet Fashion expands retail presence with store in Assam

Published
Apr 6, 2023

Planet Fashion from Aditya Birla Fashion and Retail (ABFRL) expanded its retail presence with the launch of a new store in Dibrugarh, Assam.


Planet Fashion expands retail presence with store in Assam - Planet Fashion


The new store located on Mancotta Road is spread across an area of 2,374 sq ft and houses an extensive product portfolio at different levels.

The ground floor has casuals, denims, and seasonal clothing while the second floor houses formal shirts, trousers, and wedding lounge.

Commenting on the launch, Farida Kaliyadan, chief operating officer of Planet Fashion in a statement said, “We are pleased to delight our customers with the new retail identity experience launched at Dibrugarh, Assam. Through this store launch, we aim to reinforce the new retail identity for Planet Fashion across markets.”

“As we expand strategically, we are focused on delivering value to our customers through superior craftsmanship, extensive product portfolio and an unparalleled retail experience,” Kaliyadan added.

Planet Fashion has 175 stores across 155 cities in India and offers premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, and Octave.

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