Plaeto names Rahul Dravid as its brand ambassador

By

Maverick Martins

Published
Nov 12, 2021

India’s first D2C foot health-focused footwear brand for children, Plaeto, has named Rahul Dravid as its brand ambassador.  
 

Plaeto will launch its first campaign featuring Dravid on November 14, dedicated to the children of India. The video campaign will go live across all Plaeto’s social media channels including Facebook and Youtube.
 
Commenting on his association with the brand, Rahul Dravid in a statement: “I’m glad that, finally, Plaeto is building products in India for Indian children that are on par with the world’s finest footwear. Having been a professional sportsperson, I think a healthy pair of feet are your best friend. They can give you a lifetime of fun-filled sport and immeasurable happiness. With Plaeto, I’m happy to be a part of this journey that brings foot health and wellbeing to the mainstream discourse in India.”

Ravi Kallayil, CEO and co-founder at Plaeto added: “When a sporting legend like Dravid believes in your mission and vision, it is a great confidence booster. His passion to support children and cultivate a culture of Play has helped us immensely over the last few months. Plaeto is a result of extensive R&D to cater to the unique requirements of Indian children.”
 
Ravi Kallayil, Sara Kilgore and Pavan Kareti founded Plaeto in 2020. The Bengaluru-based brand currently sells online and plans to enter the global markets next year.