×
320
Fashion Jobs
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Delhi / Ghaziabad
Permanent · Ghaziabad
KEYAL EMPIRE DESIGN PRIVATE LIMITED
Production Manager
Permanent · DELHI
MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED
Sales Team Manager/sr . Sales Manager/Territory Sales Manage-Bangalore
Permanent · Bengaluru
SERVOTECH INDIA LIMITED
Sil - Production Manager/ Quality Manager - Tarapur (Boisar)
Permanent · Tarapur
JOB INDIA
Area Sales Manager- Operations (Garment Retails)
Permanent · Gurugram
MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED
Team Manager/ Territory Manger- Sales- Meerut
Permanent · Meerut
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Punjab
Permanent · Ludhiana
ALGOR SUPPLYCHAIN SOLUTIONS PRIVATE LIMITED
Hiring For Sales Manager in Logistic co| Hyderabad | Bangalore
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Jun 14, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pitti Uomo 92: Hugo kicks off the event in style

Translated by
Nicola Mira
Published
Jun 14, 2017

After a nine-year absence, Hugo Boss made a grand return to Florence on 13th June, its Hugo show the signature event on the opening day of this year's Pitti Uomo. "We wanted to make a big statement, staging a stunning show for our contemporary label's full range, which we intend to expand," said the German fashion label, which showed at the Florence menswear event for the last time in June 2008 with the Boss Orange line.


Canvas-white silhouettes for Hugo - FashionNetwork (ph DM)


This season, the Hugo Boss group has engineered a major make-over, splitting its range into a main label, Boss - which incorporates the Orange and Green lines - and Hugo, the young line launched in 1993 which now accounts for 10% of the group's total sales.

The show for Hugo's men's and women's Spring/Summer 2018 collections was staged inside the huge disused buildings of Florence's old tobacco factory, the Manifattura Tabacchi. The atmosphere was at once spirited and mysterious, the setting dominated by an immense wooden sphere lit by torches, while candlelight shimmered amidst the trees and plants scattered all over the venue.

The first looks were all-white, a snowy swirl of destructured linen suits, lightweight pea jackets, laced smocks, flowing cotton shirts and cargo pants. "They are like an artist's canvas, on which to paint Hugo's new story," said the designer in charge of menswear, Bart de Backer, who, as did his womenswear colleague Jenny Swank Krasteva, drew inspiration from voodoo symbolism and the free, avant-garde spirit suffusing the art of Jean-Michel Basquiat in designing this collection.


The new collection's hallmarks are comfort and nonchalance - Hugo


Gradually, the looks came alive with graphic motifs, like brush strokes on a painter's canvas: abstract, tattoo-like graffiti on sheer knitted tops, or striped pyjama suits like those donned by Basquiat as he strolled the streets of New York. The lines are long, with oversize volumes giving the outfits a comfortable, laid-back attitude.

Hugo girls wore ephemeral, hand-painted organza and silk dresses with thin straps, in an array of lengths, from maxi to mini, the latter worn over shorts in a play of layers and transparencies, with embroidered black threads underscoring the painter's raw strokes.

No jewellery, only a long, colourful satin ribbon tied at the neck, rippling down the models' back to their feet, heightening the overall feeling of fluidity and lightness.

Evening morphed into night to the bewitching beat of the show’s music, featuring a cameo by German pop singer M.I.A.

Copyright © 2021 FashionNetwork.com All rights reserved.