Pitti Bimbo to welcome 553 brands, 60% international, at upcoming edition

The Florentine trade show dedicated to children, Pitti Bimbo, will hold its 88th edition from January 17 to 19. The programme for this season will see 553 brands, of which 60 percent are international, fill the 47,000-square-foot exhibition space. 152 brands will make their debut or return to the trade show.

Pitti Bimbo will start on January 17 2019 - DR

Amongst the brands that will exhibit at the Florentine trade show, around 40 will hail from France including Bonton, Arsène et les Pipelettes, Tartine et Chocolat, and Bleu comme Gris. Some of the French brands that will be participating in the trade show for the first time include the luxury baby shoe brand Jolee Môme and Yves Salomon Enfant. 

Pitti Bimbo, which expects around 10,000 visitors, is organised around 11 spaces which include EcoEthnic, Sport Generation, and The Nest, which is dedicated to more exclusive brands. One new addition for the upcoming season is the launch of KidsLabs, a partnership with Florentine museums that will offer children a chance to participate in workshops with the Science and Technology Foundation such as one entitled “What do teams of astronauts do?” This is one way for the trade show to get noticed outside of the confines of its own event as it has also done with a number of brand events like the Il Gufo brand parade at Leopolda Station on January 17.

A space dedicated to licensed products will also be part of the trade show as the Bologna Licensing Trade Fair and the Bologna Children’s Book Fair which will feature around 20 franchises including National Geographic, Miffy, and Pokemon. 

From January 19, the website e-Pitti.com will allow users to browse collections shown at the trade show for eight weeks which will comprise 370 brands and around 2,000 products. For the previous edition of the trade show, around 38 percent of buyers who used the e-Pitti site chose to only visit the show online. 

Translated by Isabelle Crossley

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