Piramal Pharma signs Amyra Dastur as brand ambassador for Lacto Calamine

By

Maverick Martins

Published
Feb 21, 2022

Piramal Pharma Limited has signed Bollywood actor Amyra Dastur as the brand ambassador for its skincare brand Lacto Calamine.
 

The actor will endorse the brand’s skin care product range across traditional and social media platforms through various campaigns.
 
Commenting on the association, Nitish Bajaj, CEO of Piramal’s consumer division, in a statement said, “We are delighted to introduce popular Bollywood actress, Amyra Dastur as our brand ambassador to position Lacto Calamine as a go to product for daily oily skin care. The combination of Amyra’s elegance and Lacto Calamine, which represents a trusted solution for beautiful, matte skin, is a great partnership and will help us reach the right audience.”

Amyra Dastur added, “Skincare forms a very essential part of women’s everyday routine.  I am happy to associate with a legacy brand like Lacto Calamine which takes skincare very seriously. It is a product with a very loyal user base and millions of devoted fans in the country and I am thrilled to be a part of its growth journey.”
 
Lacto Calamine aims to double its growth over the next 18 months through diversification of product portfolio coupled with various marketing initiatives.