Pilgrim names Konark Gaur as chief marketing officer

By

Maverick Martins

Published
Jan 17, 2023

Direct-to-consumer (D2C) personal care brand, Pilgrim has appointed the former business head of Marico Ltd, Konark Gaur as its chief marketing officer.

In his new role, Konark will lead the marketing & commercial strategies to drive the next phase of growth for the company. Additionally, he will be responsible to launch new categories in the beauty and personal care space.

Commenting on this appointment, Anurag Kedia, co-founder CEO of Pilgrim in a statement said, “We are thrilled to have Konark onboard, who’s expertise and proven success in building leading brands makes him the ideal partner to channel our business goals into a robust marketing strategy. 2023 will be a crucial year in our growth journey and with Konark at the helm of our consumer-insight driven marketing strategy, we are geared up to build a credible brand in the personal care industry.”

On his appointment, Konark Gaur said, “Pilgrim is curating and innovating “native” global experiences and not merely importing global ingredients. This is what excites me the most about the company, the founders, and their vision. At this crucial juncture, I aim to scale awareness and growth across multiple channels that can help fast-track Pilgrim’s journey to being the most preferred and loved brand in the beauty and personal care industry.”

Konark is a seasoned professional with over two decades of experience across sectors and has previously worked with companies like Marico, Sebamed, Nestle, among others.