Pilgrim appoints actor Kalki Koechlin as brand ambassador

By

Maverick Martins

Published
Nov 22, 2022

Direct-to-consumer personal care brand Pilgrim has named actor Kalki Koechlin as the brand ambassador for their French Vinothérapie range.

Pilgrim launched their Vinothérapie range back in 2021 with 8 stock-keeping units in the face care category and claims to have sold over 3 lac units in the past year.

The brand’s latest range solidifies its strategy of bringing international beauty secrets to the Indian market.

Commenting on her association with Pilgrim, Kalki Koechlin in a statement said, “The partnership with Pilgrim takes me back to my French roots, where I witnessed the first-hand benefits of French beauty secrets. With the Vinothérapie range by Pilgrim, I look forward to introducing more and more people to the magical beauty secrets of France and driving awareness around the importance of using products natural ingredients.”

Gagandeep Makker, co-founder of Pilgrim added, “We are ecstatic to join hands with Kalki Koechlin for our ‘Vinothérapie range’ that brings beauty secrets especially sourced from Bordeaux, France. At Pilgrim, we aim to bring the most authentic and unique ingredients from around the world to our consumers in the Indian market. We are super excited to have Kalki on board as her belief in achieving holistic beauty truly aligns with our ethos and brand values.”

Pilgrim was launched in 2019 with the aim of offering traditional beauty remedies from around the world to the Indian consumer.