Published
Apr 5, 2023
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Pilgrim appoints Yami Gautam as brand ambassador

Published
Apr 5, 2023

Pilgrim, a direct-to-consumer personal care brand has named actor Yami Gautam as its brand ambassador to endorse its hair care range.


Pilgrim appoints Yami Gautam as brand ambassador - Pilgrim


The brand has launched a television commercial and a digital campaign featuring the actor.

With this association, Pilgrim aims to expand its presence in the personal care market and expects the popularity of the actor to fuel its growth going forward.

Commenting on her association with Pilgrim, Yami Gautam in a statement said, “The reason Pilgrim haircare products absolutely work is because they have been thoughtfully formulated with the best natural and science-backed ingredients from around the world. That’s why I was so thrilled to reveal these haircare secrets to everyone, and I am glad to be associated with Pilgrim.”

Anurag Kedia, co-founder CEO of Pilgrim added, “Yami’s belief in the power of concern-oriented personal care products just made her the perfect fit for us and it aligns with what we stand for. Our association with Yami marks an exciting chapter for us as we continue our growth journey in 2023 and beyond.”

Pilgrim launched in 2019 with the aim of offering traditional beauty remedies from around the world to the Indian consumer. It claims all its products are vegan, cruelty-free, FDA-approved, and free from toxins including parabens, sulfates, and mineral oils.

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