Pieux wins Circular Design Challenge at FDCI x Lakmé Fashion Week
Sustainable brand Pieux by designer Pratyush Kumar won the fourth edition of the Circular Design Challenge on March 24 at FDCI x Lakmé Fashion Week with an eclectic collection made from dead-stock fabric.
Pieux’s collection of contrasting checks, tactile craft details, and clean tailoring was chosen as the Circular Design Challenge winner this year. Wool-check bodices, quirky glasses, and patchwork-style cocktail dresses encapsulated Pieux’s luxury take on sustainable craft.
“Pieux makes products that add value to the wardrobe of the consumers while exploring fashion consciously,” wrote the FDCI on Facebook as it shared the news of the brand’s win. “They make use of deconstruction and reconstruction of old clothes and discarded carpets to give an extended life to them. Making use of pattern making to construct every silhouette, they work closely with artisans in UP and Uttaranchal for different products.”
The full fashion show featured collections by six finalists, who went through two rounds of short listing before being selected for the runway show. The prize for winning this fourth edition of the Circular Design Challenge is Rs 20 lakh to use for the brand and a showcase opportunity at the next edition of the fashion week.
A jury of United Nations resident coordinator for India Shombi Sharp, head of UNEP India Atul Bagai, designer Payal Jain, and head of materials at Laudes Foundation Anita Chester, among others chose the winner this season. The Circular Design Challenge launched in 2018 with the aim of promoting innovation in sustainable fashion and supporting India’s design talent. Previous winners include I Was A Saree which has gone on to work with Gucci.
The Circular Design Challenge is presented by RIElanM in partnership with FDCIx Lakmé Fashion Week and United Nations Environment Programme. The Fashion Design Council of India x Lakmé Fashion Week runs from March 23 to 27 in New Delhi and is the first physical edition of the collaborative fashion week. All fashion shows are held on the runway and also broadcast on the organisers’ respective social media accounts.
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