×
339
Fashion Jobs
NIKE
India Logistics Partner Management Manager
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Chatra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager (up)
Permanent · Mirzapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - wb
Permanent · Cooch Behar
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
MUTHOOT FINCORP LTD
Area Manager - Chennai
Permanent · Chennai
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
By
AFP-Relaxnews
Published
Aug 13, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Physical and digital runway shows on the schedule for Milan Fashion Week

By
AFP-Relaxnews
Published
Aug 13, 2020

The Camera Nazionale della Moda Italiana has unveiled the provisional calendar for Milan Fashion Week, which will be held from September 23-28. While the organizers are returning to a more traditional approach to the event for this edition, with more than half of the shows to be presented physically on site, some 20 shows will be presented digitally. And so once again for this season, the public at home should be able to have a front-row seat for certain presentations. 


Prada - Fall-Winter2020 - Womenswear - Milan - © PixelFormula



The global health crisis has forced fashion designers and labels to reinvent their approaches in order to adhere to social-distancing measures implemented by various governments around the world. As a result, various Fashion Weeks took place as digital events this past June and July. While it was nothing short of major upheaval for some involved, it was a bonanza for the public, who were able to attend -- virtually -- a host of shows during these unprecedented sessions. 

Now, the organizers, Camera Nazionale della Moda Italiana, have announced a return to regular programming -- or almost, for the upcoming shows taking place in September, dedicated to spring/summer 2021 collections. No fewer than 28 shows will take place physically in Milan, albeit with a limited number of guests in order to respect social-distancing measures. Fendi, Alberta Ferretti, N°21, Prada, Max Mara, Etro, Boss, Tod's and Salvatore Ferragamo are among the labels that plan to return to the traditional runway format. 

Is the future of fashion 'phygital'?

A shortened combination of the terms "physical" and "digital," "phygital" could well become the norm for the next few seasons of Fashion Weeks, and for fashion at large. With the global pandemic seemingly not going away anytime soon, inciting some labels to present their new collection in an online format, this new approach could be the go-to for many brands in the long term. This September, Missoni, Dsquared2, Genny, Philipp Plein, Marco de Vincenzo and Ermanno Scervino are all planning for digital shows. 

And beyond the shows, the health crisis has driven luxury brands and fashion labels to focus more on the digital realm with the launch of new virtual showrooms, allowing large numbers of consumers to visualize and shop the latest collections from their sofas. One notable example is Balmain's recreation of its legendary Paris address featuring an avatar of the brand's creative director, Olivier Rousteing, to welcome online visitors.

While e-shops are nothing new, nor are they the result of measures linked to Covid-19, they could increasingly take the place of physical shops, or, at the very least, become true virtual window displays. Augmented reality, which allows users to try on clothes in a 'fitting room' from behind a simple screen or to test out makeup shades, is already helping the sector reinvent itself.
 

Copyright © 2021 AFP-Relaxnews. All rights reserved.