Photographer Mario Testino crafts Wolford's new image

By

Anaïs Lerévérend

Published
Jul 14, 2014

Looking for a more glamorous and luxurious brand image, Wolford has selected one of fashion's top photographers. The Austrian hoisery and lingerie brand just released a first series of photographs by Mario Testino, featuring Wolford’s leading products for both fall-winter 2014/15 and spring-summer 2015.

The photos will be the brand's new public identity in its stores and in the media. The campaign was shot in the same setting and ambiance, starring top model Caroline Winberg in stockings, bodysuits and bras — an expression of Wolford's recent efforts to reorganize its product line around its core expertise, "close-fitting" apparel, namely hosiery and women's lingerie.

Wolford plans to publish this series of twenty images in stages to coincide with the market release of each photographed product, which will extend the ad campaign over the long term for a whole two seasons.