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Published
Feb 17, 2020
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PhonePe launches new campaign with Aamir Khan, Alia Bhatt

Published
Feb 17, 2020

​Flipkart-owned digital platform PhonePe has launched its new brand campaign 'Karte Ja. Badhte Ja', featuring Bollywood actors, Aamir Khan and Alia Bhatt. 

PhonePe launches new campaign with Aamir Khan, Alia Bhatt - PhonePe


The company has earmarked Rs 800 crore ($112 million) for marketing in this calendar year, which includes the signing of Alia Bhatt, as its new brand ambassador.
 
PhonePe is also the official co-presenting sponsor for the television broadcast of Indian Premier League 2020, during which it will launch its five-week brand campaign.

Commenting on the announcement, Sameer Nigam founder & CEO PhonePe in a statement said: “Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country.”  
 
Speaking on his continued association with PhonePe, Aamir Khan added: “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey.”
 
At present, Phonepe is present in more than 150 cities across India, and claims to have over 150 million bank accounts linked on its platform.

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