PhonePe launches new campaign with Aamir Khan, Alia Bhatt

By

Maverick Martins

Published
Feb 17, 2020

​Flipkart-owned digital platform PhonePe has launched its new brand campaign 'Karte Ja. Badhte Ja', featuring Bollywood actors, Aamir Khan and Alia Bhatt. 

The company has earmarked Rs 800 crore ($112 million) for marketing in this calendar year, which includes the signing of Alia Bhatt, as its new brand ambassador.
 
PhonePe is also the official co-presenting sponsor for the television broadcast of Indian Premier League 2020, during which it will launch its five-week brand campaign.

Commenting on the announcement, Sameer Nigam founder & CEO PhonePe in a statement said: “Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country.”  
 
Speaking on his continued association with PhonePe, Aamir Khan added: “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey.”
 
At present, Phonepe is present in more than 150 cities across India, and claims to have over 150 million bank accounts linked on its platform.