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Fashion Jobs
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Lead Product Manager, India – ed&a Icc
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NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
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Internship · NEW DELHI
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Fashion Production Intern
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Business Developement
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GOKALDAS EXPORTS LTD
Office Assistant - Bangalore - (Yeshwanthpur)
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Sales Officer-Reliance Retail-tg
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GOKALDAS EXPORTS LTD
Safety Officer
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By
Fibre2Fashion
Published
Aug 7, 2018
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Phone-influenced apparel purchases to rise by 2022: KPMG

By
Fibre2Fashion
Published
Aug 7, 2018

Mobile phone-focussed marketing will influence seven out of ten fashion accessory purchases in India in 2022, creating a $110 billion sales opportunity by then, according to a recent report by Facebook and KPMG. 

The apparel and accessory market in India is projected to reach $102 billion and $155 billion individually by 2022


Higher use of mobile phones in the media mix can help create about $14 billion worth of potential revenue for fashion brands by 2022, it said.

Marketing initiatives driven via the mobile platform are likely to influence two in three apparel purchases, amounting to $66 billion opportunity for brands, a news agency reported citing the Facebook-KPMG document.

The apparel and accessory market in India is projected to reach $102 billion and $155 billion individually by 2022, said Facebook India Director Pulkit Trivedi.

The aim of the report is to help fashion brands adopt relevant marketing strategies and reduce friction in consumer journeys across multiple touch-points, he added. 

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