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Opening For Manager Sales - Walplast Products Pvt. Ltd. (Pune)
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GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
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Area Sales Manager - Jaipur (gt)
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PUMA
Manager- Supply Planning
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PUMA
Senior Manager - Performance Marketing- Marketplac…
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SURYA FOOD AGRO LTD
Production Manager
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By
Fibre2Fashion
Published
Aug 7, 2018
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Phone-influenced apparel purchases to rise by 2022: KPMG

By
Fibre2Fashion
Published
Aug 7, 2018

Mobile phone-focussed marketing will influence seven out of ten fashion accessory purchases in India in 2022, creating a $110 billion sales opportunity by then, according to a recent report by Facebook and KPMG

The apparel and accessory market in India is projected to reach $102 billion and $155 billion individually by 2022


Higher use of mobile phones in the media mix can help create about $14 billion worth of potential revenue for fashion brands by 2022, it said.

Marketing initiatives driven via the mobile platform are likely to influence two in three apparel purchases, amounting to $66 billion opportunity for brands, a news agency reported citing the Facebook-KPMG document.

The apparel and accessory market in India is projected to reach $102 billion and $155 billion individually by 2022, said Facebook India Director Pulkit Trivedi.

The aim of the report is to help fashion brands adopt relevant marketing strategies and reduce friction in consumer journeys across multiple touch-points, he added. 

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