Peter England launches wedding collection with Chennai Super Kings
Peter England, India’s leading menswear brand from Aditya Birla Fashion and Retail Limited, has brought Indian premier league club Chennai Super Kings on board to endorse its newly launched wedding collection.
With the collection, the brand is looking to tap the market especially in the Southern states of India ahead of the upcoming wedding season and is banking on the popularity of CSK cricketers to drive sales in the region.
Peter England will launch a campaign which will feature cricketers like MS Dhoni, Shane Watson, Dwayne Bravo and Murali Vijay in wedding attire.
The new collection range features suits and blazers priced at Rs 4999 (approx $70) onwards and will be available across stores in all the major cities.
Commenting on the launch of the collection, Manish Singhai, COO, Peter England said, “We are excited to unveil the wedding suits and blazers collection which offer a rich promise to every Indian man to be his fashionable best this wedding season.
“The wedding campaign featuring CSK stars brings to life the brand’s high voltage fashion quotient. A highly focused marketing campaign is being executed across platforms to reach our consumers,” he added.
Peter England and CSK had earlier partnered this year for the launch of an exclusive range of CSK merchandise which included t-shirts and accessories.
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