Peter England extends partnership with Chennai Super Kings
today Apr 10, 2019
Aditya Birla Fashion and Retail Limited’s menswear brand Peter England has extended its partnership with Indian Premier League side Chennai Super Kings and will continue to be the style partner for CSK.
Peter England had associated with Chennai Super Kings as the official style partner in April 2019 and since then has launched several CSK merchandise like t-shirts and accessories.
As part of the deal, CSK captain MS Dhoni and the team will be seen promoting Peter England’s latest collections through brand campaigns.
To further cash in on the popularity of India’s biggest sports league, Peter England has also collaborated with Hotstar as an associate sponsor for IPL broadcasting.
Commenting on the association, Manish Singhai, chief operating officer of Peter England in a statement said “It is our privilege to partner with India’s most successful cricketing franchisee twice in a row. With this association we want to emphasize once more, the importance of sports for us, both as a source of inspiration for our creativity and as an effective vehicle for reaching our versatile younger consumer.”
Peter England is one of India’s largest menswear brands from Aditya Birla Fashion and Retail Ltd. (ABFRL) and has over 600 exclusive stores, 2,000 multi-brand outlets across 350 towns.
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