Peter England collaborates with Bajaj to launch Biker collection
Aditya Birla Fashion and Retail Limited (ABFRL) menswear brand Peter England has partnered with Bajaj Avenger to launch its ‘Biker’ collection.
The brand will launch a campaign called ‘Super Biker’ campaign to promote its new collection amongst the biking enthusiasts in the country. Peter England’s new collection includes denims, t-shirts, and rugged shirts.
Commenting on the launch, Manish Singhai, chief operating officer at Peter England, in a statement said: “Peter England has always brought numerous innovative products and we are thrilled to introduce our latest offering for the riders – the Biker Collection. The collection will not only bring comfort to the bikers while riding but also make them look stylish and fashionable.”
“This is a casual driven market. Therefore, we aim to provide not only style but package it with comfort for all our customers. Denims are ergonomically designed for absolute comfort during long rides. We are happy to associate with Bajaj, which is synonymous with new-age India’s aspirations, and together we will make this campaign a huge success,” he added.
The Biker collection is priced from Rs 699 ($10) onwards and will be available across the country. Peter England has a strong retail presence with over 1000 exclusive stores, 3500 multi-brand outlets and also sells online through its website and e-commerce platforms.
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