Published
May 27, 2020
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Peter England names Ayushmann Khurrana as brand ambassador

Published
May 27, 2020

​Peter England, a popular menswear brand from the house of Aditya Birla Fashion and Retail Limited, has signed Bollywood actor, Ayushmann Khurrana, as its brand ambassador.

Peter England names Ayushmann Khurrana as brand ambassador - Ayushmann Khurrana - Facebook


The brand began its association with the actor by launching a campaign emphasizing the importance of wearing face masks while stepping out during the Covid-19 pandemic.
 
Peter England is confident that Khurrana will help augment the brand’s continuous growth in the menswear sector and help it connect with young consumers.

Commenting on this association, Manish Singhai, chief executive officer Peter England, in a statement said: “We have collaborated and begun a long journey with Ayushmann Khurrana and our association marks the union of two iconic brands that are synonymous with honesty and authenticity. Our journey starts with a message for a special cause, to raise awareness about the importance of wearing cloth-based face masks.”
 
Ayushmann Khurrana added: "I‘m glad to be a part of a campaign where a hugely important message is being communicated by Peter England which aims to make people aware of the importance of wearing face masks. I'm glad to begin my association with Peter England, an iconic brand that has redefined the men’s fashion industry, with this social video.”
 
Peter England is one of India’s largest menswear brands from ABFRL and has over 600 exclusive stores, 2,000 multi-brand outlets across 350 towns.

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