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Published
Dec 29, 2021
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PETA India names Alia Bhatt 'Person of the Year' for vegan children's wear brand Ed-a-Mamma

Published
Dec 29, 2021

People for the Ethical Treatment of Animals India has awarded Bollywood celebrity Alia Bhatt the title of ‘Person of the Year’ for her ethnical fashion entrepreneurship with her children’s wear brand Ed-a-mamma among other initiatives. 

Alia Bhatt’s kidswear brand Ed-a-Mamma’s valuation jumped to Rs 150 crore this autumn - Ed-a-Mamma - Facebook


Bhatt was awarded the title to, “celebrate her work in support of an animal-friendly fashion industry and her advocacy for dogs and cats in need,” PETA India said in a statement. Bhatt’s brand Ed-a-mamma was also awarded the 2021 PETA India fashion award for its vegan and eco-friendly production methods. 
 
“Alia Bhatt is not only helping to advance vegan fashion but also encouraging the next generation to be kind to animals,” said PETA India’s director of celebrity and public relations Sachin Bangera, Indian Express reported. “Alia doesn’t hesitate to speak up, whether she’s rallying her fans to adopt a dog or cat or calling for action on crimes against animals.”

“I believe that each one of us has a personal responsibility to our planet,” said Bhatt. “And since animals, plants, oceans have no voice of their own, we should speak up for them as well. Coexist is a program I’ve set up with a vision that man lives in harmony with animals and nature.”
 
Bhatt launched Ed-a-mamma in October 2020 as a direct to customer fashion business. The brand offers over 800 girls’ and boys’ styles on its dedicated e-commerce store and uses only natural fibres in its clothing and accessories. 

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