Personal care brand Winston targets Rs 30 crore revenue this fiscal

By

Isabelle Crossley

Published
Apr 19, 2023

Tech-driven personal care brand Winston targets Rs 30 crore revenue in the 2024 financial year and Rs 200 crore in the coming three to four years. The business is witnessing swift growth and aims to maintain this by continuing to expand its product offering.  

“Our goal has always been to provide our customers with the best possible experience, and we are proud to see how our brand has grown and evolved over the last two years,” said Winston’s co-founders Himanshu Adlakha and Nikita Malhotra in a press release on April 18. “We believe in innovation, quality, and creating products that make a real difference in women's lives.”
 
The business recently received Rs 1 crore in funding from Shark Tank investors Anupam Mittal and Vineeta Singh for an equity of 10% on a valuation of Rs 10 crore. This television appearance drove traffic to the brand’s e-commerce store and led to a 300% increase in sales within a month, according to Winston.  

Himanshu Adlakha and Nikita Malhotra launched Winston in 2021 with the aim of offering products that enable women to maintain their personal care and hair removal routines at home. The business’ products span categories including hair removal, hair styling, hair care, foot care, and face care. Winston began retailing directly from Instagram and now retails from its dedicated e-commerce store as well as on multi-brand platforms including Nykaa, Myntra, Purplle, and Amazon India.