Personal care brand Earth Rhythm plans to raise $2 million funds

By

Maverick Martins

Published
Mar 22, 2021

Gurugram-based beauty and personal care Earth Rhythm plans to raise $2 million (Rs 15 crore) funds from an early-stage investor over the next few weeks.
 

The brand will utilise the funds for product development, clinical trials, marketing, and team building. It also plans to diversify its product portfolio and banking on the millennials for growth.
 
“From soaps to shampoos to serums and moisturisers, today we have a range of 130 SKUs in the mid-premium segment, targeted at men and women from 22-34 years. We address concerns like acne, dehydrated skin, hyper pigmentation, dark circles, anti-aging, among others, and have recently launched a Face Analysis Tool that scans your face, tells you your concerns and gives you suggestions too,” Harini Sivakumar, founder and CEO of Earth Rhythm, told BusinessLine.

Founded by former banker Harini Sivakumar, Earth Rhythm sells products in skincare, haircare, body and bath, and makeup categories.