Personal care brand Nat Habit raises $4 million series A funding led by Fireside ventures

By

Maverick Martins

Published
Apr 22, 2022

Nat Habit, a direct-to-consumer personal care brand, has raised $4 million in a Series A funding round led by Fireside Ventures, along with participation from existing investors.

The investment will see Dipanjan Basu partner of Fireside Ventures joining the Nat Habit board.
The brand will utilise the funds to accelerate growth, increase channel presence, expand categories in marketing, technology, and scout for fresh talent. 

Commenting on the investment and growth, Gaurav Agarwal, co-founder of Nat Habit in a statement said, “There are some areas that standout for us: First, we have been able to build the brand primarily using our website, with just 10 percent of the revenue coming from the marketplaces. We now plan to leverage the marketplaces to drive the next wave of our growth. Second, we have a strong focus on innovation and have been able to launch multiple unique products on a consistent basis. We will continue to launch cutting-edge products to accelerate the growth.”

Dipanjan Basu, partner at Fireside Ventures added, “We are excited to partner with Swagatika and Gaurav at Nat Habit. They are innovating and re-imagining the way personal care is consumed and used in India.”

Founded in 2019, Nat Habit claims to have witnessed a growth of over 30 percent in the last one year. The brand sells directly via its website as well as marketplaces such as Amazon, Flipkart, Tata Cliq, and Meesho, among others.