Péro to hold winter pop-up shops in New Delhi, Mumbai, Hyderabad this November
today Oct 29, 2019
Péro will hold four pop-up shops this winter season to showcase its latest apparel collection in New Delhi, Mumbai, and Hyderabad.
Péro will kick off its winter pop-up season with a one-day event in New Delhi at the multi-brand luxury Indian fashion retailer Ogaan. The brand will showcase its autumn/ winter 2019 collection at Ogaan’s Malcha Marg store in Hauz Khas.
On November 9, Péro will partner with The Woolmark Company for a showcase event at the multi-brand boutique Good Earth in New Delhi’s Khan Market. The pop-up shop will see Péro present garments made from textiles using crops grown by The Woolmark Company in Australia and manufactured in India.
“The collaboration between The Woolmark Company and Péro is an attempt to narrate the journey of Australian Merino Wool to the handlooms of Kullu and culminating into Good Earth store, narrowing the gaps between places, people, nature and crafts,” wrote Péro on Facebook.
“This collection is a part of The Woolmark Company’s ‘Grown in Australia, Made in India’ initiative where péro uses merino wool to explore India’s craft and artisan in creating this unique grunge-chic collection in blues, khaki, and off-white.”
Péro will hold another showcase on November 9 at Ogaan’s Kala Ghoda store in Mumbai. The “Péro Pajama Party” will present a selection of the brand’s lounge and sleep wear in the city.
From November 12 to 13, Péro will hold a festive pop-up shop at the multi-brand boutique Elahe in Hyderabad. The pop-up will celebrate the brand’s 20th birthday and present its autumn/ winter collection in the city.
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