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Published
Sep 27, 2022
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Pero showcases spring/ summer 2023 collection in New York, Milan, Paris

Published
Sep 27, 2022

Aneeth Arora’s sustainable fashion brand Pero has scheduled a number of international showcases for its spring/ summer 2023 collection as the brand continues to expand internationally. Pero recently completed a collection showcase in New York, US, launched in Milan, Italy, and will open the doors to its Paris, France showcase this week. 

A peek at Pero's spring/ summer collection - Pero- Facebook


From September 29 to October 4, Pero will present its upcoming collection to French and international buyers at number 81, Boulevard Beaumarchais in Paris, the brand announced on Facebook. The showcase is designed to help Pero expand its international distribution network through multi-brand boutiques. Pero held a showcase at the same venue in July this year. 
 
Pero also launched its collection showcase in Milan on September 21 at Via Seneca 4. The Italian showcase runs until October 20 and promotes the brand to the Italian market, where Pero already has a strong foothold through multi-brand womenswear boutiques. 

Pero’s New York, US showcase, which focused on buyers in the North American market, ran from September 8 to 18 at 13/15 West 28th Street. To date, teasers of the collection have hinted at bright hues and vintage-style floral inspirations. 
 
Pero means ‘to wear’ in Marwari language, the local language of Rajasthan. Arora launched the brand after graduating from the National Institute of Design in Ahmedabad as well as the National Institute of Fashion Technology.Pero is known for its vibrant use of colour, whimsical layering, and blend of traditional Indian and global aesthetics manufactured with sustainable techniques. 

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