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Published
Sep 30, 2021
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Pero presents spring/summer 2022 collection in Milan, Paris

Published
Sep 30, 2021

Aneeth Arora’s sustainable clothing brand Pero has launched events for its spring/summer 2022 collection by appointment in Milan and Paris, as the Indian brand continues to expand its international distribution network.

The first images released of 'Up' by Pero - Pero- Facebook


Pero launched its showcase in Milan on September 21 and it will run until October 15, the brand announced on Facebook. The Paris showcase opened its doors to guests on September 30 and will run until October 4. The showcases are by appointment only, designed for buyers. 
 
The upcoming collection is currently being viewed by buyers with the goal of increasing its in-store presence in Europe. The collection is named ‘Up’ and mixes bold, oversized floral motifs with quilting, colourful checks and oversized tartans, and the brand’s signature oversized tailoring. It’s fusion style, bright garments are suited to an international market as they are designed to be styled with western or ethnic wear. 

Pero has been retailing in international markets for a number of years and recently expanded its international store presence with its autumn/winter collection ‘Mini’. The line was stocked in established stockists in Japan, the U.S., and Europe, as well as a number of new ones.
 
The brand has been focused on international expansion for a number of years and, prior to the hiatus caused by Covid-19, took part in trade shows including Pitti Bimbo and Pitti Uomo in Italy. In India, Pero retails from its flagship store in New Delhi. 

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