Pero presents a handloom take on Harajuku at second digital showcase this season for Lakme Fashion Week
Aneeth Arora’s brand Pero showcased a second collection, this time for spring/summer 2021, at Lakme Fashion Week on Thursday, titled ‘Locked in Love’, and inspired by Harajuku style and the recent lockdown.
Pero’s latest collection was a riot of pastel hues, frills, girlish ginghams, and the brand’s signature relaxed silhouettes. Inspired by the vibrant, constantly evolving street wear styles of Tokyo’s famed Harajuku district, Pero presented an innocent and playful aesthetic that was kept elegant by the addition of tailored pieces and fine textiles.
The collection was showcased with a fashion film, in collaboration with Flying Boots Production. Models danced about a dollhouse-esque set complete with a retro-style pastel coloured kitchen and little garden. The film introduced different ‘lockdown characters’ including “the bookworm”, “the baker”, and “the sleepyhead” who playfully showed how they were spending lockdown in their floral haven.
As the models happily danced around, ate cake, and hugged each other, they showed Pero’s designs as wearable for all sorts of everyday situations. The video concluded that viewers had been ‘Locked in Love’ as the camera panned to show the behind the scenes production team working together to create the visual art piece.
This season, one of Pero’s signatures, stripes, was given a feminine twist with the addition of floral prints added on top. The collection’s handwoven textiles included traditional ‘mashru’ weaving techniques from Gujarat, as well as taffeta silks and gabardine from the south of India and stripes woven in Banaras.
In keeping with one of Harajuku’s signature heavily accessorised styles ‘Decora’, models wore ribbons plaited into their hair, added to by oversized bows, hair-clips reading ‘Love’ and plastic mini-bows in pinks and pastel yellow. Bright pink blush and natural makeup added to the youthful, joyous aesthetic.
Pero has notably been expanding its distribution in Japan through multi-brand retailers and perhaps this collection is also an ode to the brand’s growing Japanese fan base.
The brand had already presented a digital showcase just weeks ago to advertise and announce Lakme Fashion Week’s first ever digital edition and showcase its disco-inspired autumn/winter collection. On Thursday, the brand presented its spring/ summer 2021 collection showing that the brand had managed to prepare two separate collections during lockdown.
Copyright © 2020 FashionNetwork.com All rights reserved.