Pero launches new collection 'Up' online with Nikhil D

By

Isabelle Crossley

Published
Apr 11, 2022

Aneeth Arora’s sustainable fashion and lifestyle brand Pero has launched its latest womenswear and menswear collection online in collaboration with creative director and casting agency Feat Artists co-founder Nikhil D.

Pero’s new collection ‘Up’ launched with a range of short-form videos, photoshoots, and behind the scenes content on the brand’s Facebook and Instagram accounts, created as a collaborative project with Nikhil D. Pero has been increasingly focusing on online launches using video content to showcase its collections with a more all-encompassing approach and to cater to consumers who increasingly require more engaging content. 
 
Videos were shot by Abhishek Gambhit in collaboration with Flying Boots Production and mixed with art and graphic design by Vartika Sharma, Pero announced on Facebook. The video and campaign shoot also features styling assistance by Aashima Singh and hair and makeup by Sonam Solanki with a team including Lawang Tamang, Shreya Ganotra, and Rishi. 

Up is a bright, optimistic collection featuring large floral prints mixed with Pero’s signature checked textiles. Layered prints are kept fresh with the use of white backgrounds and the brand’s signature oversized silhouettes create a relaxed, crafty aesthetic. Crochet, appliqués, quilting, and stripes for men and women also add to the artistic feel of the collection which has just launched on Pero’s online store as well as across its stockists’ stores.