Péro launches ‘Millefiori’ collection in Japan at H.P. France’s Destination Tokyo
Aneeth Arora’s sustainable fashion and lifestyle brand Péro has partnered once again with retailer H.P. France to showcase its spring/ summer womenswear collection ‘Millefiori’ at Destination Tokyo in Tokyo, Japan.
H.P. France’s multi-brand luxury boutique Destination Tokyo in Shinjuku, Tokyo, has created a dedicated display and retail area for Péro’s latest collection. Although the store has been temporarily closed since April 8 due to regulations in Japan designed to slow the spread of Covid-19, the store hopes to be open to customers soon with its new Péro shop-in-shop.
Péro’s Millefiori collection, which features illustrations by Nathalie Lete and a pastel colour palette,, is currently available for sale in Japan on H.P. France’s e-commerce store, Péro announced on Facebook. Customers are instructed to shop online until the brick-and-mortar outlet can reopen.
As coronavirus-led lockdown regulations begin to ease in some countries, including in Europe, Indian brands with a retail presence in these countries may see sales pick up a little as business in India remains slow.
H.P. France, founded in Tokyo in 1984, has a total of 90 boutiques across Japan with a mix of concept stores and brand outlets, including Destination Tokyo. The retailer has been collaborating with Péro at its Destination Tokyo outlet for six years, according to H.P. France’s website.
Aneeth Arora launched Péro in 2009 and has expanded into womenswear, menswear, children’s wear, and lifestyle products. The brand is known for its sustainable use of textiles and bright, whimsical aesthetics.
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