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Published
Jul 14, 2021
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Pero launches 'Love Whites' pop-up at Ogaan in Delhi

Published
Jul 14, 2021

Aneeth Arora’s fashion and lifestyle brand Pero has launched a pop-up shop dedicated to white summer clothing within multi-brand luxury Indian fashion retailer Ogaan’s Khan Market store in New Delhi. 

Pero's new pop-up at Ogaan is dedicated to white clothing for summer - Pero- Facebook

 
Pero, a brand known for its delicate yet relaxed femininity and sustainable production methods, has launched shopping event ‘Love Whites’ in Ogaan’s Middle Lane boutique to present a curated selection of its summer collection, the brand announced on Facebook. The pop-up began on July 13 and features, “an exclusive line of soothing whites and off-whites,” according to Pero. 
 
The brand is also continuing to launch its ‘Locked in Love’ women’s and children’s wear collection across international boutiques. The collection, produced over the course of lockdown last year, features pastel hues, lashings of lace, and ditsy floral prints. 

After creating a fashion film for the womenswear segment of the collection for Lakme Fashion Week in October last year, Pero recently launched a film for the children’s wear segment of the collection, filmed by Marco Tassinari. The children’s segment of the collection is now in stores globally, Pero announced on Facebook. 
 
Aneeth Arora launched Pero in 2009 and incorporated it in 2012. The brand’s name means ‘to wear’ in the Marwari language of Rajasthan. Pero retails through its exclusive and multi-brand outlets online, in India, and internationally. 
 

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