Péro holds US pop-up in Austin, Texas at ByGeorge
Péro traveled to Texas, US, for a pop-up event and brand launch at the multi-brand boutique ByGeorge’s Lamar location on November 30.
Péro presented its spring/ summer 2020 collection for the first time in the US on Saturday at its ByGeorge pop-up event. The “Trunk Show and Brand Launch” established Péro as a mainstay of the store, increasing its Indian fashion quotient and expanding Péro’s stateside distribution network.
Péro exhibited its spring/ summer 2020 collection “Millefiori” in Paris at the Tranoi trade show and in a showroom on Boulevard Beaumarchais in autumn. The collection was created in collaboration with Paris-based illustrator Nathalie Lété and features her whimsical characters as well as dense floral prints.
ByGeorge first opened in Texas in 1979 as a multi-brand luxury fashion boutique. The store has an international brand focus and also retails labels including Nak Armstrong, Ubuntu Life, Stone Island, and Rainbo Jewels among others.
Péro was launched by designer Aneeth Arora 10 years ago. As part of the brand’s ongoing 10 year anniversary celebrations this year, the brand has been holding a digital exhibition of its first decade in the Indian fashion industry to highlight its continued championing of Indian handicrafts and sustainable production.
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