Pero expands international distribution with new collection 'Mini'

By

Isabelle Crossley

Published
Aug 31, 2021

Aneeth Arora’s fashion and lifestyle brand Pero is continuing to expand its international distribution network and has launched its new collection ‘Mini’ for autumn/winter 2021 in stores in Italy, Japan, and the U.S.

 
In the U.S., Pero recently launched a number of pieces from its latest collection in multi-brand boutique Mikel Hunter in New York, the brand announced on Facebook. A wide range of dresses and jackets from the collection also launched at If Soho in New York this August.
 
The brand has steadily been building a following in Japan and continues to retail from a number of boutiques in the country. In Italy, Pero has launched its new collection at Bertinotti Lecco in Lombardia and Simona Boutique in Finale Ligure. 

Pero’s new collection features bright and bold tartan textiles, embellished with delicate knot work and hand-embroidery. The collection has a colour palette of neon yellow, navy blue, and magenta and features tailored coats, loose tunics, and other brand garment staples. 
 
Little Pero dolls are hidden inside the collection’s overcoats and also feature as tactile appliqués on loose tops. This season, Pero linked up with illustrator Richard Gomes to create a number of dolls, including oversized doll bags, based on Gomes’ drawings.
 
“For fall/winter 2021, we tried to simulate tiny dolls as hangings by using beads and buttons strung together,” Pero wrote about the collection on Facebook. “We call this season ‘Mini’ after the dolls that have been incorporated in the clothing in various forms.”