Péro collaborates with Birkenstocks for footwear collection, holds pop-ups in Chennai and Bengaluru
Fashion brand Péro hosted three pop-up shopping events to launch its spring/ summer 2019 collections in Chennai and Bengaluru. The brand also collaborated with the footwear brand Birkenstocks for a collection of sandals.
Péro has collaborated with Birkenstocks for the footwear element of its new spring/ summer collection to continue its practice of up-cycling to promote sustainable fashion. The collaboration mixed Birkenstocks’ classic sandal shape with Péro’s signature textured embroidery.
“Our ever-growing love for up-cycling led to a new collaboration this season with Birkenstocks, a popular classic,” wrote the brand on its social media. “Each pair is meticulously re-purposed and re-imagined, with a collage of handcrafted flowers and fishes, with ribbons and sequin embroideries, carefully sewn on to the Birkenstocks, capturing the relaxed, laid-back yet playful, tropical Caribbean mood.”
The brand also held three pop-up showcases for its latest collection: two in Chennai and one in Bengaluru. The brand set up shop at the multi-brand boutique Collage in Chennai from April 11 to 12 as well as at the Evoluzione boutique in Chennai during the same time. The brand also held a showcase and pop-up store in Evoluzione’s Bengaluru retail outlet from April 12 to 13.
As well as bringing the label to different parts of India, the brand is also expanding its list of international stockists. After showcasing its menswear and children’s wear at the Pitti Uomo and Pitti Bimbo trade shows in Italy earlier this spring, the brand has shared images of its collection in the windows of the multi-brand boutique Banner Milano in Milan, Italy, among other international retail locations.
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