Pero collaborates with Ogaan to create virtual shopping experience for 'Disco'

By

Isabelle Crossley

Published
Nov 2, 2020

Aneeth Arora’s sustainable fashion brand Pero has collaborated with multi-brand luxury Indian fashion retailer Ogaan and Bongwater Productions, to create its first virtual reality store for new collection ‘Disco’.

 
The new virtual store is, “specially curated keeping your comfort in mind, so that you can shop safely while experiencing a totally personal shopping experience, browse, interact and shop the new fall/winter 2020 on your screen at leisure,” Pero announced on Facebook on Saturday. 
 
The 360-degree virtual reality video was created by production company Bongwater Productions and is designed to give shoppers a life-like experience on shopping in-store with Ogaan from the safety of their homes. While Pero’s e-commerce store enables shoppers to purchase from the brand online, this virtual store is designed to give an added virtual reality experience to make shopping online more exciting and present the collection’s overall aesthetic along with the clothes themselves.

The brand also launched the collection at Ogaan’s stores in Malcha Marg and Khan Market in Delhi over the weekend. The collection was first unveiled in the run-up to Lakme Fashion Week’s first-ever digital edition and was part of the promotions for the fashion week. Pero then showed its spring/summer collection ‘Locked in Love’ during the fashion week’s official schedule.  
 
The brand’s ‘Disco’ collection also launched in multi-brand stores across the world this week including in Belgium, Italy, and Japan. In recent years, Pero has greatly expanded its international distribution network in part through its repeated participation in international trade shows including Pitti Bimbo in Florence, Italy and Man Paris in the French capital, among others.