Pernia’s Pop-Up Studio to promote traditional wear with saree draping masterclass in Juhu

By

Isabelle Crossley

Published
Apr 4, 2019

Pernia’s Pop-Up Studio upcoming Saree Draping Masterclass with Dolly Jain in Juhu, Mumbai will promote saree draping as an art form and show shoppers new ways to wear their traditional ensembles. 

Saree drape artist Dolly Jain and fashion blogger Shrima Rai will host a Saree Draping Masterclass on April 6 at Pernia’s Pop-Up Studio in Juhu, Mumbai. The free event will promote the multi-brand store’s array of traditional wear for the upcoming wedding season and show new perspectives on how to drape India’s most iconic garment. 

Dolly Jain has dressed celebrities including Deepika Padukone, Priyanka Chopra, and the Ambani family. Jain will give guests tips on how to drape sarees in new ways and Rai will add her own style tips.

Pernia’s Pop-Up Studio is the brick-and-mortar retail chain of the multi-brand fashion retailer Pernia’s Pop-Up Store. Since the business’ acquisition from founder Pernia Qureshi by Purple Style Labs last year, Pernia’s Pop-Up Studios have hosted a large number of fashion events for shoppers including exclusive collection showcases and interactive sessions. As online shopping continues to boom in India, Pernia’s Pop-Up Stores are securing footfalls by offering offline exclusive experiences.