Pernia's Pop-Up Studio to open new multi-brand store in Ahmedabad

By

Isabelle Crossley

Published
Jun 14, 2022

On June 15 and 16, Pernia's Pop-Up Studio will hold a launch event for its new brick-and-mortar store in Ahmedabad, Gujarat, which will be its first store in the city. 

Located on Privilon Ambli BRT Road, the spacious retail outlet is nestled between sky scrapers with a full glass exterior and two storeys of Indian design. The store houses a wide array of the luxury brands found on Pernia’s Pop-Up Shop’s e-commerce site, the brand announced on Facebook. 

Featured brands in the new store will include Dolly J, Mrunalini Rao, Anushree Reddy, Rimzim Dadu, Rahul Mishra, Sahil Kochhar, Aisha Rao, Mishru, Payal Singhal, Amit Aggarwal, Punit Balana, and Papa Don’t Preach by Shubhika among others. The store will focus on ethnic, traditional, and fusion wear with dedicated segments for bridal wear and accessories. 

“Ahmedabad, we've got some exciting news for you,” wrote the brand on Facebook. “The wait is over; we're bringing premium Indian designers to your city! Discover trendsetting designs by phenomenal labels at Pernia's Pop-Up Studio. Visit us on June 15th and 16th for the launch. We hope to see you there!”

Pernia's Pop-Up Studio runs an e-commerce site and has flagship stores in a number of Indian metros as well as in London, UK. The brand was launched by designer and entrepreneur Pernia Qureshi then acquired by Purple Style Labs in 2018.