Pernia's Pop-Up Show to take place in Mumbai in February 2019
Pernia’s Pop-Up Shop will put on a new edition of Pernia’s Pop-Up Show on February 15 and 16, 2019, at the Turf Club in Mumbai.
Announcing an upcoming edition of this year’s successful fashion show event Pernia’s Pop-Up Shop, the business’ head Pernia Qureshi took to social media. Qureshi wrote: “Mumbai, get ready to revel the onset of the blissful summer season with us. Your favourite fashion extravaganza is back to pamper you with a never-like-before shopping experience at Pernia's Pop-Up Show Spring/Summer '19.”
Featured designers are yet to be announced but previous editions of the event have included brands such as Diosa, House of Masaba, Neha Vaswani, Pallavi Jaipur, Saaj by Ankita, Ra Abta, Roots by Aj, Neema Lath, Aiyaana, and Zebaish.
The festive 2018 edition of the event ran in Delhi on September 8 and 9 and in Mumbai on September 21 and 22. The event followed on from spring editions in both cities that took place in March. The concept has become a twice yearly event for the online fashion retailer and allows the business to have a more direct relationship with its customers.
Pernia’s Pop-Up Shop is currently running its Diwali festive sale with store-wide promotions and discounts.
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