Pernia's Pop-Up Shop to host Mishru in London, UK
Multi-brand luxury Indian fashion retailer Pernia's Pop-Up Shop will host womenswear brand Mishru at its London, UK store in Mayfair. The event will feature an exclusive collection launch and designer meet and greet.
“London, get a chance to meet Swapna Anumolu, the creative genius behind Mishru,” announced Pernia’s Pop-Up Shop on Facebook. “Visit Pernia's Pop-Up Studio in Mayfair on the 25th and 26th of February and explore the label's timeless creations exhibiting subtle couture elements. We are looking forward to seeing you there!”
Shoppers will have the chance to talk with Mishru’s designer Swapna Anumolu about collection inspirations, styling tips, and more. The brand is known for its feminine traditional wear in bright hues with delicate details and its latest collection features hues of citrine, coral, and grey. The collection mixes floral hued lehengas, bralet style blouses, and sheer shawls.
Pernia’s Pop-Up Shop was founded by Pernia Qureshi and later acquired by Purple Style Labs Private Limited in 2019. The business runs a number of brick-and-mortar boutiques in Indian metros and also retails from its e-commerce store. The brand also recently held a ‘Summer Wedding’ fashion fair at its Bandra store in Mumbai featuring brands including Surbhi Shah, Dolly J, Kalighata, Nupur Kanoi, and Nakul Sen among others.
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