Pernia’s Pop-Up Shop to hold Tash Party Preview in Delhi

By

Isabelle Crossley

Published
Sep 5, 2019

Pernia’s Pop-Up Shop will hold Tash Party Preview, a pre-Diwali shopping event, at its store in Dhan Mill, New Delhi, to present festive collections from a range of Indian brands.

From September 6 to 7, Pernia’s Pop-Up Shop in Dhan Mill will launch a number of festive collections for men and women with a Taash party-themed pop-up. The event will feature suits and embroidered sherwanis for men and lehengas, sarees, and gowns for women as well as statement traditional and fusion jewellery. 

Featured brands will include Priyanka Singh, Amaare, Ra Abta, and Coral Haze among others. “Think festive lights, colourful decorations and loads of gifts,” wrote the brand about the pop-up, according to its press release. 

Pernia’s Pop-Up Shop is owned by Abhishek Agarwal’s fashion business Purple Style Labs. Starting out as a multi-brand online store, Pernia’s Pop-Up Shop now has opened nine brick-and-mortar stores in India, including The Stylist stores, over the past year. 

Agarwal plans to open ten international Pernia’s Pop-Up Shop stores and 20 domestic stores in the next two years. The business also recently invested in House of Masaba, one of Pernia’s Pop-Up Shop’s best selling brands on its online platform.