Pernia's Pop-Up Shop to hold Anushree Reddy pop-up in London

By

Isabelle Crossley

Published
Jul 6, 2022

Multi-brand luxury Indian fashion store Pernia’s Pop-Up Shop will bring womenswear brand Anushree Reddy to London, UK on July 16 with a dedicated pop-up shop for new collection ‘Lamha’ at its Mayfair store.  

The by-appointment event will give London’s shoppers a chance to browse Anushree Reddy’s latest collection in person. “London, we're bringing Anushree Reddy's opulent designs to you,” Pernia’s Pop-Up Shop announced on Facebook. “Shop her collection, Lamha, which features silhouettes adorned with floral flair. Head over to our studio in Mayfair on 16th July!”

The pop-up will feature lehengas, sarees, and other occasion wear as well as bridal wear ahead of the autumn wedding season. Lamha features a selection of heavily embellished, pastel hued sets with silvery details and a highly feminine aesthetic. 

Pernia’s Pop-Up Shop has held a number of pop-ups at its London address recently. The boutique hosted Shubhika Sharma of Papa Don’t Preach by Shubhika and eponymous designer Payal Singhal in London last month. 

Along with restarting its events schedule, Pernia’s Pop-Up Shop recently opened a multi-brand boutique in Ahmedabad, its first in the city. The business, which us owned by Purple Style Labs, is also expanding its menswear offering.