Pernia's Pop-Up Shop to bring Anushree Reddy to London, UK

By

Isabelle Crossley

Published
May 9, 2023

Multi-brand luxury Indian fashion retailer Pernia's Pop-Up Shop will bring women’s occasion wear designer Anushree Reddy to the UK. The exclusive pop-up will run from May 19 to 20 at Pernia's Pop-Up Shop’s boutique in Mayfair, London. 

“London, we are bringing you the chance to meet celebrated Indian designer Anushree Reddy,” Pernia's Pop-Up Shop announced on Facebook on May 8. “Visit our studio in Mayfair on 19th and 20th May and explore magnificent ensembles that look right out of a fairytale.”
 
Eponymous designer Anushree Reddy will attend the pop-up herself and be on hand to offer styling tips to customers and explain her inspirations behind her occasion wear designs. The pop-up will feature designs from Reddy’s spring/ summer 2023 collection including pastel lehengas and gowns, embellished ivory ensembles, and hand-embroidered floral designs. 

Anushree Reddy has run her eponymous brand for over a decade, specialising in bridal and occasion wear, according to the brand’s website. The brand retails from multi-brand boutiques and its dedicated e-commerce store, which also has menswear and homeware sections.  
 
Pernia Qureshi founded Pernia’s Pop-Up Shop and the business was later acquired by Purple Style Labs Private Limited in 2019. The business runs a number of brick-and-mortar boutiques in Indian metros as well as London and also retails from its e-commerce store. Last year, the brand opened its first store dedicated to menswear.