Dec 18, 2020
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Pernia's Pop-Up Shop opens store in DLF Emporio in Vasant Kunj, Delhi

Dec 18, 2020

Multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop has opened a new store in DLF Emporio in Vasant Kunj, Delhi. The business has also launched a number of shopping events. 

Amitabh Malhotra at Pernia's Pop-Up Shop - Pernia's Pop-Up Shop- Facebook

Pernia’s Pop-Up Shop’s new retail outlet in Vasant Kunj opened its doors on December 16, with an array of womenswear brands, including Shriya Som, Pooja Peshoria, Rajat Tangri, and Seema Thukral, among others, the business announced on Facebook. The new store is located within luxury shopping mall DLF Emporio, joining brands including Gucci, Kate Spade, Gaurav Gupta, and Louis Vuitton among others.
Pernia’s Pop-Up Shop also launched a dedicated showcase for womenswear brand Kiran Uttam Ghosh at its store Pernia’s Pop-Up Studio in Kala Ghoda, Mumbai. From December 18 to 19, the business is holding a traditional and fusion wear showcase for Kiran Uttam Ghosh’s latest collection for the winter festive season. Featuring bright colours, fluid drapes, and jewel-like details, the collection presents opulent textiles in relaxed silhouettes designed for intimate gatherings. 

“Every bit edgy and unique, the label's creations are a must-have for new-age Indian women,” Pernia’s Pop-Up Shop announced on Facebook. 
As the business restarts its events schedule proper, it also launched a shopping event for Madsam Tinzin’s latest collection ‘Buno Phool’ from December 17 to 19 at its new store in DLF Emporio in Vasant Kunj, Delhi. The delicate traditional wear collection is inspired by wildflowers and features sarees and lehengas.
The omni-channel retailer also recently launched a ‘Surprise Year-End Sale’ online with 20% site-wide from December 16 to 26. Covering an array of brands and styles, the sale is designed to spark demand over the winter period. 

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